Magazine decisions based on data
To inspire and convert restaurant owners, Takeaway.com publishes magazines throughout different countries. To determine the different types of content WePublish and Takeaway collaborated to find differences in reading behavior between countries and to make better content decisions for their magazines.
Personalised boxes highlight offers for restaurant owners.
Every interaction is a piece of information
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A specific audience with specific device choices.
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Personalised offersRestaurant owners who receive a personal offer while reading the magazine click significantly more.
Percentage of increased click rate 28% |
Reading flowEvery audience has its own reading behavior. Comparing different countries show different behavior.
Magazine versions analysed 5 |
Content decisionsAssessing which content is read the most, gives clear insights in which content needs to be created in the next version of a magazine.
Content decisions proposed 20 |
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