Reaching a lot of people with your online doordrop is very nice because you are influencing a lot of shoppers choosing to visit a store. But the online doordrop can also enhance traffic and conversion in your webshop. Online doordrop normally have a very high click-through rate compared to other marketing channels.
From a physical publication point of view a call-to-action button makes no sense. But online this makes all kind of sense. Highlighting certain offers with a CTA button creates additional attention to these offers and increase the CTR of that offer. Be wise in selecting the offers to add a CTA to.
Product pop-up & shopping cart
Some products have a lot of variants in coloring or specifications. Visualising all kinds of variants in the physical publication takes up a lot of real estate. Instead you can add product information in your online doordrop. A product pop-up will present all the information you have about a offer and show it over the actual doordrop. You can also add items to your shopping cart from within the online doordrop.
Animations & rich content
Creating more attention for your hero offers (or offers with a lot of margins) can be achieved with animations. Using animated gif or video content can create an experience of the shopper that grabs the attention. It can also be functional to show different variants of a product in one animation.
Additional online back cover
The back cover in the physical publication is almost as important as the cover. In an online publication, this is another story. Normally a lot of people see your last page, but there is also room to add additional content because it shows only one page. Make sure you use this online real estate to drive more traffic to your webshop or highlight the next doordrop if you have that published already.
Move top offers from back to the front
In a lot of cases the best offers are in the last few pages of the physical publication. That means that online these offers are not always seen by readers. If you want your hero offers to be seen by most people you can choose to create an extra page in the beginning of your online doordrop to show these offers. We know you will drive more traffic.