You have done your best to select the offers in your online doordrop. Eventually every single reader has to pick the offers that suit his or her situation the best. To prevent your shoppers from missing a offer they would like you can personalise your offers to your shoppers needs. Building the shopper profiles over time, means you have your own algorithm that can highlight offers specific to every single user. But how does it work?
The option you have without making all kinds of changes to your PDF is an overlay. A pop-up can be shown over your publication to highlight a single offer. Targeting can be done on several parameters. An overlay can be branded in the colors of your brand and can load offers from a productfeed or have offers selected manually.
Embedded offers give your shoppers a more seamless experience. Without noticing any interference of a pop-up shoppers read the doordrop as it was no other. This means the attention is still focused on the offers in your publication, but with the ability to adapt offers to every single reader.
Personalising offers can also be done by adding blank pages to the online doordrop version. Within these pages you can select offers that you would want to personalise. Creating a header “recommended offers for you” makes the experience of the shopper even more personal. Choosing the number of offers you want to show on the page is the first step. After that you can select offers yourself or add a product feed to target offers to specific shoppers.
Personalising your offers is nice but also means some work to be done. Algorithms can increase performance, but is not always the way to go. You might have a specific product category that is highly related to certain weather circumstances. Then you can set-up offers to be highlighted when those weather circumstances occur. Or your products are more suited for people within geographical areas, you can setup your rules to target people in those areas.
Let your algorithms do the hard work
Having your shopper profiles in place means that you have gathered their offer interests over time. You might even connected other channels for a more complete shopper profile. The more you know the more an algorithm has to play with. Just select the offers from a product feed or manually and let the algorithm decide