Continuous collaboration for improved publication performance
Aldi, WePublish and De Reclamefabriek collaborate to continuously improve the online & offline publications. Resulting in online publications that drive more and more traffic. For Aldi the doordrop is a key pillar in their marketing mix. Finding the best offer mix is a challenge every week. By generating data from their online doordrops, Aldi has another resource to find insights about shopper interests. WePublish has conducted several tests to improve the doordrop performance for Aldi, including personalised offers, page grid A/B testing, hero offer analysis and holiday magazine proposals based on data.
Together with Aldi WePublish published their online doordrops, so that it drives as many readers as possible.
Percentage of increased traffic
Personalising content on the cover increased the CTA within the online doordrop significantly.
Percentage increase traffic
In order to create a new Easter magazine, WePublish and Aldi analysed previous magazines to determine the amount of recipes, assortment trends and other content decisions.
Content decisions based on data